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Recent Posts

Building Your Brand For Enduring Value
Building Your Brand For Enduring Value
Dr. Catherine Ngahu Mar 15, 2020 19:39

Brand Building
Brand management is viewed as one of the most significant capabilities in marketing. Building a brand ...

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How new rail will change landscape
How new rail will change landscape
Boniface Ngahu Jun 15, 2015 12:21

Market Talk has in the past highlighted the impact that the Standard Gauge Railway (SGR) is likely to have on ...

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Instead of tackling serious issues, we tend to dwell on irrelevancies
Instead of tackling serious issues, we tend to dwell on irrelevancies
Boniface Ngahu Jun 22, 2015 12:21

This column usually attempts to connect issues that are not linked in life or business. The focus on the marital ...

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Important life and business lessons from the International Yoga Day
Important life and business lessons from the International Yoga Day
Boniface Ngahu Jun 29, 2015 12:21

The world marked the first International Day of Yoga on June 21 following a declaration by the United Nations General Assembly ...

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Social media bringing sexy back to customer service
Social media bringing sexy back to customer service
Boniface Ngahu Jul 6, 2015 12:21

When you make a call to any call centre you are likely to get the standard response that starts with ...

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SBO Research is a fast-growing Marketing and Social Research company founded in 1993 and headquartered in Kenya with a regional operational footprint that spans across 26 countries ...

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